⚡

Minute-Level GA4 Direct Response

Dynamic diurnal baseline detrending, half-open response windows, signed lift preservation, and Cost per Incremental Visitor (CPIV).

🛒

Amazon AMC Delayed Retail Halo

Dual-stage distributed lag modeling capturing the 36-hour delayed conversion impulse and organic search halo across Amazon.

🎯

Prime-Time Collision Deconvolution

Unsupervised Shifted-Gamma EM deconvolution separating simultaneous overlapping broadcast spikes across competing TV stations.

🛡️

100% Local Execution & Zero Leakage

No client telemetry, customer PII, or broadcast logs ever leave your VPC. Zero third-party web pixels or SaaS lock-in contracts.

🔍

PPC Cannibalization Auditor

Automatically detects when TV-stimulated branded searches are unnecessarily intercepted by expensive Sponsored Brands PPC campaigns.

📊

Automated Executive Deliverables

Generates multi-tab agency-ready Excel audit workbooks and interactive HTML post-buy performance dashboards in seconds.

The Modern Python Stack for Linear TV Attribution

Legacy TV attribution SaaS platforms charge €3,000–€6,000/month on multi-year lock-in contracts, require raw client telemetry uploads, and remain completely blind to Amazon retail demand.

SpotLift is an open-core Python library engineered for data scientists, quantitative media planners, and performance agencies who need exact, mathematically rigorous post-buy analysis in their existing data pipelines.

python

import spotlift

# 1. Load broadcast schedule (Schaltplan) and GA4 minute telemetry
airings = spotlift.load_airings("campaign_airings.csv")
telemetry = spotlift.load_telemetry("ga4_minute_sessions.csv")

# 2. Run high-frequency attribution with analytical weighted-share
results = spotlift.analyze_spots(
    airings=airings,
    telemetry=telemetry,
    window_minutes=6,
    collision_attribution="weighted_share"
)

# 3. Inspect spot-level incremental lift and CPIV
print(results[["spot_id", "channel", "cost", "incremental_lift", "cpiv"]].head())

At a Glance: SpotLift vs. Legacy SaaS

Dimension

Legacy TV Attribution SaaS (TVSquared / Innovid)

SpotLift (spotlift + spotlift-pro)

Pricing & Contract

€3,000 – €6,000+ / month (12-mo minimum)

Free Open-Core / €249 Single Pass / Pro Sub

Data Privacy (GDPR)

Raw customer data uploaded to external vendor

100% On-Prem / Local: Telemetry never leaves your VPC

Amazon Telemetry

❌ Blind to Amazon retail halo

✅ Native AMC Clean Room & PPC Cannibalization Audit

Prime-Time Overlaps

Heuristic black-box proportionality

✅ Shifted-Gamma EM Deconvolution with GRP Priors

Automation

Rigid web portal, manual CSV downloads

✅ Automated via Python, Airflow, dbt, BigQuery, Snowflake

Procurement Time

3–6 months security review & legal negotiation

Instant via pip & Polar.sh Checkout

Instant Terminal Demo

Experience SpotLift immediately without configuring any external data sources:

bash

pip install spotlift
spotlift demo

This generates a synthetic DACH TV campaign (120 spots across RTL, ProSieben, Sat.1, VOX), integrates diurnal GA4 minute telemetry, detects prime-time collision clusters, and prints a formatted diagnostic summary to your terminal.

SpotLiftAgentic TV Attribution Engine