Delivery distribution segmented via supported Google Ads API channels. Format dimensions (product data & video) are evaluated orthogonally.
| Channel | Spend | Share | Visual Distribution |
|---|---|---|---|
| YouTube | USD 386.69 | 32.1% | |
| Google Search | USD 353.44 | 29.4% | |
| Discover | USD 166.40 | 13.8% | |
| Display | USD 155.54 | 12.9% | |
| Gmail | USD 102.41 | 8.5% | |
| Search Partners | USD 38.80 | 3.2% |
Measurement Discipline: Discrepancies between campaign totals and segmented reporting are preserved as unclassified differences. They are never hidden with artificial formulas and never assumed to belong to Display, Video, or waste.
| Asset Group | Ad Strength | Headlines | Images | 9:16 Video | Audience Seed | Score | Grade |
|---|---|---|---|---|---|---|---|
|
Core Performance Collection PMax - Core Product Feed |
EXCELLENT | 12/15 | 12 | Yes | Yes | 94/100 | A+ |
| Issues & Action: Flawless asset coverage | |||||||
|
Bestsellers & Promotion PMax - High Margin Assets |
AVERAGE | 4/15 | 6 | MISSING (Junk Video Risk) | Yes | 66/100 | C |
| Issues & Action: Missing 9:16 Vertical Video (Google auto-generates blurry slideshow video on Shorts); Headlines below best-practice threshold (4/5 minimum) | |||||||
|
Clearance & Outlet Items PMax - Core Product Feed |
POOR | 3/15 | 2 | MISSING (Junk Video Risk) | NO SEED | 38/100 | F |
| Issues & Action: Zero video assets uploaded (forfeiting YouTube and Shorts delivery); Missing audience signals (algorithm exploring broadly without seed targets); Missing 1:1 square image (limiting Display network formats) | |||||||
| SKU ID | Product Title | Wasted Spend | Clicks | Conversions | Agency Action Directive |
|---|---|---|---|---|---|
| SKU-8821 | Pro Carbon Trail Running Poles (120cm) Brand: TrailMaster |
USD 420.00 | 310 | 0.0 | Exclude SKU or set Custom Label 0 = 'zombie' to immediately halt €420 budget bleed. |
| SKU-4910 | Gore-Tex Extreme Weather Winter Gaiters Brand: AlpineEdge |
USD 340.00 | 245 | 0.0 | Check landing page stock availability or lower Target ROAS threshold. |
| SKU-2104 | Ultralight Carbon Cycling Helmet (Matt Black) Brand: AeroVelo |
USD 295.00 | 190 | 0.0 | 0 conversions in 30 days. Move to separate testing campaign with dedicated budget. |
| SKU-7731 | Hydration Running Vest 12L Navy Brand: TrailMaster |
USD 265.00 | 175 | 0.0 | Apply negative product filter in listing group to stop unrewarded spend. |
Custom Label 0 = 'zombie' or negative listing filters halts this waste immediately.
Demand Notice: Search categories reflect consumer search demand volume only; they do not contain ad cost or spend metrics.
| Category Label | Clicks | Impressions | Search Volume | Conversions |
|---|---|---|---|---|
| brand clothing | 450 | 8,200 | 25,000 | 24.0 |
| acme official shoes | 320 | 5,600 | 18,000 | 18.5 |
| running sneakers men | 890 | 19,500 | 65,000 | 32.0 |
| trail running shoes waterproof | 410 | 9,800 | 32,000 | 14.0 |
| marathon accessories lightweight | 210 | 4,300 | 14,000 | 6.0 |
| unclassified search terms | 110 | 2,200 | 5,000 | 2.0 |
| brand clothing | 450 | 8,200 | 25,000 | 24.0 |
| acme official shoes | 320 | 5,600 | 18,000 | 18.5 |
| running sneakers men | 890 | 19,500 | 65,000 | 32.0 |
| trail running shoes waterproof | 410 | 9,800 | 32,000 | 14.0 |
| Surface / Placement | PMax Spend | PMax Share | Demand Gen Spend | Demand Gen Share | Collision Status |
|---|---|---|---|---|---|
| Discover | USD 39.58 | 5.1% | USD 126.82 | 30.2% | Collision |
| Display | USD 155.54 | 19.9% | USD 0.00 | 0.0% | Isolated |
| Gmail | USD 38.91 | 5.0% | USD 63.50 | 15.1% | Collision |
| Google Search | USD 353.44 | 45.1% | USD 0.00 | 0.0% | Isolated |
| Search Partners | USD 38.80 | 5.0% | USD 0.00 | 0.0% | Isolated |
| YouTube | USD 156.80 | 20.0% | USD 229.89 | 54.7% | Collision |
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